Before that, it would be good to check your own baseline conversion rate, to get a better sense of where you are on your journey to better eBay performance. In the following sections, we'll be going through some tips and tricks on how to rank better on eBay search results. The listing terms of service, such as your return policy and handling time.The quality of your listing (description, photos, and so on).How closely the listing matches the buyer’s search terms.It is apparently designed to 'show the most relevant listings, taking into account the things our users find most important when they're deciding what to buy', and accounts for factors such as: It's slightly outdated, but can give you an excellent overview of Cassini.ĮBay has also released some information on their Best Match ranking system. However, we found this 2013 Youtube video, with SEO author Todd Alexander breaking down the mechanics of the search engine.
Little information is available on Cassini, because eBay tends not to release it. It determines whether and in what position your listing is shown to users. Meet Cassini, eBay's very own search engine. Try it free → Cassini: eBay Search Engine Optimisation
